The packaging features vibrant and dynamic branding elements, including energetic colours and bold typography that resonate with the active lifestyle of the target audience, along with illustrations that are playful yet tailored for adults.
Inspired by the joy of happy dogs, this concept aims to capture the essence of tail wagging delight. Just as dogs express their happiness through wagging tails, this dog treat packaging seeks to convey that same sense of joy and excitement.
Setting the tone of voice for the social media deck to be playful, each post has a sense of fun and energy. Using catchy captions and vibrant colours to grab the audience attention and make them smile. The goal is to spark joy and create a connection with the audience through lighthearted content that reflects the playful nature of the brand and resonates with the target demographic.

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